5 Types of Content Your Local Business Should Be Posting Right Now

If you’re running a local business, posting the right content online can make all the difference between being an option and being the choice. But what exactly should you post to maximize your impact, grow your audience, and drive more customers through your doors? The good news? You don’t need to overcomplicate it. By focusing on these five content types, you can transform your online presence into a powerful tool for visibility, trust, and growth. Let’s dive in.

Payton Locke

1/9/20252 min read

1. Customer Spotlights and Testimonials

Nothing builds trust like hearing from real customers. Sharing their stories, reviews, or photos can create a connection that resonates with your audience. Here’s how to make the most of it:

Feature Real Experiences: Highlight a happy customer, their challenge, and how your business solved it.
Incorporate Photos or Videos: Visuals make testimonials more relatable and engaging.
Ask for Permission to Tag: By tagging customers, you extend your reach to their network of friends and followers.

Example: A local fitness studio might post a testimonial from a client who achieved their fitness goals, complete with a before-and-after photo.

2. Community Involvement Content

Local customers love businesses that invest in their community. Showcasing your involvement humanizes your brand and fosters loyalty.

Event Participation: Post about local events you’re attending or sponsoring.
Charity Work: Share your support for causes or organizations in your area.
Shoutouts to Local Partners: Collaborating with other businesses? Highlight them in your content!

Example: A café could share photos from a fundraising event they hosted for a local animal shelter.

3. Educational and “How-To” Content

Position yourself as the go-to expert in your industry by sharing helpful, educational content. This not only builds trust but also keeps your audience engaged.

Tips and Tricks: Provide quick, actionable advice related to your business.
How-To Guides: Create step-by-step instructions for common problems.
Industry Insights: Share updates or trends your audience should know about.

Example: A landscaping business could post a video on “5 Easy Ways to Prepare Your Lawn for Winter.”

4. Behind-the-Scenes Content

Your audience wants to know the people and passion behind your business. Pull back the curtain to create a deeper connection.

Meet the Team: Introduce your staff with short bios or fun Q&A videos.
Daily Operations: Share what goes into making your product or providing your service.
Personal Stories: Talk about why you started your business or a milestone you’re proud of.

Example: A bakery might post a time-lapse video of their bakers crafting a signature dessert.

5. Seasonal and Timely Posts

Stay relevant by tapping into seasonal themes, holidays, or trending topics. These posts are great for grabbing attention and sparking engagement.

Holiday Specials: Promote discounts or seasonal offerings.
Local Events: Tie your content to upcoming happenings in the community.
Timely Tips: Offer advice based on the time of year or current events.

Example: A heating company could post “Top 3 Tips to Keep Your Home Warm During the First Freeze.”

How to Keep It Consistent (Without the Headaches)

Now that you know what to post, the next challenge is consistency. A few sporadic updates won’t cut it—you need a regular schedule to stay top of mind. That’s where Seatown Digital comes in.

We help local businesses like yours:

Plan engaging content tailored to your audience.
Create professional posts that showcase your expertise.
Maintain a consistent posting schedule without adding to your workload.

Turn Your Content Into Customers

The right content isn’t just about posting—it’s about building your brand, driving engagement, and turning visibility into sales. By focusing on these five types of content, you’ll not only attract attention but also build lasting relationships with your local audience.

Ready to take the guesswork out of content creation? Contact Seatown Digital today and let us handle the strategy, so you can focus on running your business. Let’s build your digital billboard together!